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The aim of this inquiry is to uncover the pattern of knowledge-sharing behaviour among the undergraduate and postgraduate students of private universities in Bangladesh.

This inquiry studied the knowledge-sharing pattern of undergraduate and graduate students by utilising a questionnaire-based open-ended survey from several private universities in Dhaka, Bangladesh. Apart from the descriptive statistics, the research used t-test to further explain the data.

This research focussed on seven areas of knowledge-sharing pattern. The data collected from 350 respondents from different private universities suggest that there are significant differences in the knowledge-sharing pattern between undergraduate and graduate students. Overall, this research documents that the postgraduate students have shown higher perceived attitudes towards knowledge sharing, compared to undergraduate students.

This research applied a descriptive study to understand knowledge-sharing patterns among undergraduate and postgraduate students, rather than a correlational study to ascertain the relationship among variables.

This research has contributed to the knowledge-sharing research in several aspects. In fact, this study extended the research findings of Wei et al. (2012) by examining the patterns of knowledge sharing in a different socioeconomic environment. Although this research investigated the practice of knowledge sharing of undergraduate and postgraduate students by adapting the instrument of Wei et al. (2012), one of the significant contributions of this research is to explore the behavioural aspects of knowledge-sharing pattern among undergraduate and postgraduate students from different private universities in Bangladesh. By interpreting the knowledge-sharing pattern of undergraduate and postgraduate students of private universities, this inquiry will assist the government’s policymakers, management of individual universities and academicians to come up with novel methods of instruction and to transform the knowledge-driven higher learning establishment.

The majority of studies on knowledge sharing have been conducted in an organisational context. This inquiry is one of few investigations to compare the knowledge-sharing patterns among undergraduate and postgraduate students in Bangladesh.

This paper aims to examine the components or factors influencing tourists’ destination brand selection behaviour in Indian context with evidence-based management modelling by using the Relative to an Identified Distribution (RIDIT) approach. This evidence-based tourism marketing research has contributed to enhance understanding the tourists’ motivation to support decision in tourism marketing domain. The present study has focused on identifying the most relevant factors in the order of priority that influence destination brand-choice behaviour pertaining to Indian tourism sector. The current research has also tried to arrange the different items relating to tourists preferences for better understanding the insight of potential tourists relating to Indian-tourist destinations.

A descriptive, survey research design was chosen to investigate and organize the different components or items in degrees of priority to explain the tourists’ destination brand selection behaviour. In total, 387 empirical tourist samples were collected across India covering both domestic and international tourist segments. An evidence-based management modelling with RIDIT analysis is done to examine the factors, which have influencing role on tourist-destination brand choice behaviour related to Indian tourism market.

The outcome of this research paper should enable the tourism marketers, tourism service providers, tourism brand managers and consultants to create better linkages between the prospective tourists’ preferences and the marketing mix of the destination brands by using evidence based management modelling.

The present research is an original and innovative thought process, trying to evaluate the components or factors influencing tourists’ destination brand selection behaviour pertaining to Indian tourism sector by using the RIDIT approach. Research undertaken so far in tourism marketing area has investigated the different components related to tourism behaviour and destination-brand selection intention of the potential tourists in an unintended and less organized manner. This study can be seen as the first empirical evidence in the domain of tourism marketing where evidence based management modelling with RIDIT approach is done.